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We are experts on user analysis and user research.




Observing people and talking to them in their natural context of using products can help you understand your users and their real problems in a deeper way. Using a variety of field studies such as on-site observation, diary studies, and in-depth interviews, we establish the true needs of users, and uncover why they behave in a certain way.

We validate or invalidate assumptions about users, identify their problems, their goals, and their workflows. With the help of ethnography, we also try to identify whether there is a need for a product or a certain feature, and what motivates people.


Task and use case analysis helps you to understand how users use a variety of technologies to accomplish multiple tasks. It is about understanding “what technologies are most valued and used, when users use and for what purpose.”

Our main goals in analysing tasks and use cases are: understanding novel problems or situations, developing models that can be used to understand a specific context of technology use, documenting the process that led to a proposed design, and showing how a new tool was successfully used.


User testing ensures your products have the best possible user experience for your target audience. Through user testing, we help you diagnose weaknesses in usability and iterate as early as possible.

We test users performing real tasks using your products, and observe their actions. We make recommendations for improvements based on the evidence. All tests are designed for your specific needs. We use lab-based testing, remote testing, A/B testing, or guerilla testing.


With our work on user analysis, we provide an accurate description of the motivations, needs and pain points of users. We create research-based personas and scenarios to give your team an understanding of users to design a good user experience. With the help of a good user analysis, the team can focus on solving real design issues for users.


While user journeys help you to understand how users interact with the technology, they also allow you to capture the most positive and the most negative consequences of a particular proposed design solution. They represent a sequence of actions or events that users and products go through to achieve tasks.

By user journey mapping, we identify key events or activities associated with scenarios, and identify mental processes that users follow. This process documents where change is most needed in order to improve the product.


Card sorting is used to generate an information architecture – the organization of a product’s structure and content, and the labeling and categorizing of information. A good information architecture helps users find information and accomplish their tasks easily.

With our different types of card sorting activities, we help you understand how users think the information and navigation should be within your product, and thus, how a better information architecture can be established.

In brief,

We Know Users

We are a team of psychologists, social scientists, and interaction designers. We carry out user research for understanding the motivations and behaviours of users, and the impact of design on an audience. Over 15 years of consultancy and scientific research experience, we help individuals and organisations to evolve.

Our evidence-based research conducted by experts provides you with UX solutions tailored to your specific needs. Great user experience results in customer happiness and an increase in sales.

User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. It is one of the foundations on which a usable software application is built.

With Us

Every organisation provides products and services. Everything they do is grounded in the needs, wants and behaviours of their customers. Customers inspire them and tell them when they’re on the right track, and when they’re not. We play a key role in informing and inspiring the user experiences they create, and ensuring that they’re useful, usable and valuable for their customers.